Catalog

Run 1 — "editorial minimal to swiss grid": 4 studies, mostly type-led layouts on cream, one with a single coral block. Keep #2.
Run 2 — "bold gradient to organic blob": 4 studies, loud and warm; #3 reads premium, #1 and #4 read like a crypto site. Keep #3.
Run 3 — "monochrome photo to dual-tone coral + blue": #2 and #4 both strong; #4 has a human figure, which the brief wants. Keep #4.
Run 4 — "brutalist to soft 3D": nothing on-brief; the 3D ones drift corporate. Keep none.
Run 5 — "magazine collage to clean product UI": #1 is the most distinct thing in the set. Keep #1.

Gut cut: 20 → 8. Brief cut (premium + human): 8 → 4. Coverage cut (meaningfully different): 4 → 3.

Directions to present:
A. Type-led cream with one coral block (Run 1 #2)
B. Dual-tone editorial photo with a figure (Run 3 #4)
C. Collage with torn-paper edges (Run 5 #1)
Move all three into Figma; start high fidelity on B.