Catalog

PILLAR — "The async standup playbook: how 14 distributed teams dropped the 9 AM call"
Keyword: async standup (~1,900/mo) · Intent: informational, late-stage
Gap in current top results: none give a template by team size; all assume 5–8 people.
H2s: Why the sync standup breaks past 3 time zones / The 3 formats by team size / Slack + Notion templates / What to do when nobody posts / Daily vs weekly / Tools compared honestly

Supporting articles
1. "Async standup template (Slack and Notion versions)" — async standup template (~720) · transactional · links to H2 #3
2. "Why your async standup is being ignored — and the 3-line fix" — async standup not working (~210) · informational · H2 #4
3. "Daily or weekly async standup for a 6-person team?" — daily vs weekly standup (~140) · comparison · H2 #5
4. "Async standup across 5+ time zones: what actually works" — async standup timezone (~95) · informational · H2 #1
...
Publishing order: 1, 2, 4 first (quick wins, low competition), pillar in week 3, remaining support weeks 4–6.

Ranked causes

1. Creative launch pushed spend into a worse-converting audience (fit: HIGH)
Mechanism: three new creatives entered learning Monday; Meta over-delivers early impressions to cheap, low-intent placements.
Supports: spike begins the same day; recovery by Sunday matches a 5–7 day learning window.
Contradicts: nothing in the inputs — but you have not split CAC by creative yet.

2. Competitor promo raised auction prices Tue–Thu (fit: MEDIUM)
Supports: Tuesday start; CPM data would show it.
Contradicts: the spike started Monday, a day before the promo.

3. +30% budget scale on the top campaign reset learning (fit: MEDIUM-LOW)
Supports: scaling same day. Contradicts: a 30% step rarely resets learning on its own.

Next data cut: CAC and CPM by creative, by day, Mon–Sun. If the three new creatives carry a CAC over $90 on Mon–Wed while legacy creatives stay near $48, cause 1 is confirmed.

Not considered: a tracking gap — check whether the pixel fired normally Mon–Wed before trusting any of this.
Do not: pause the new creatives today. You would destroy the data that tells you which of them is fine.