Catalog

Top 5 unmet needs (67 interviews)

1. Onboarding takes too long — 41 customers
   "I gave up before my first usable result." (I-12) · "Two evenings to set up something I wanted to try in ten minutes." (I-38)
   Trigger: trying the product between meetings, on a phone.
2. Sharing with the team is friction — 33
   "I ended up screenshotting the dashboard into Slack." (I-05)
3. Integration with the existing stack — 29
4. Pricing surprise in month two — 24
5. Progress does not sync between devices — 18

Early signals
- Offline mode — I-12, I-38, I-51: "I'd pay for it to just work on the train." Unprompted in three separate interviews; not noise.
- Public API — I-22 only.

Contradictions
- 14 customers want fewer notifications; 9 want a daily nudge. Both groups are under 30 days in.

Say vs. want
- Say: "more features." Want, from behaviour: the three they already use to be faster. (I-07, I-44)

Follow-ups for next round
1. "What did you expect to have working within ten minutes?"
2. "Who else looks at this, and how do they see it today?"