Catalog

Proposal — Loom · AE Onboarding Playbook Pilot

On Tuesday you said the eight incoming AEs have "no shared playbook" and that "ramp is going to kill us by Q2". You put current ramp at "14 weeks if we're honest" and a loaded AE at "about $140k".

Success: first cohort productive — first closed deal — inside 6 weeks instead of 14.

You said → What we do about it
"no shared playbook" → two-week build with your top two reps, delivered as a 5-day onboarding track
"ramp is 14 weeks" → week-1 to week-6 milestones with a manager checklist, so ramp is measured, not felt
"we tried a doc once and nobody read it" → every module ends with a recorded role-play a manager reviews in ten minutes

Timeline: build weeks 1–2; cohort onboarding weeks 3–8; review week 9.

Investment: $18,000. Payback: 8 AEs × 8 weeks saved × ($140k ÷ 52) ≈ $172k of ramp cost recovered. Breakeven at one AE.

Next step: a yes by Friday the 13th to start the build on the 16th.
Risk you raised: "our reps won't do homework" — modules are under 20 minutes and done live with the manager.

PILLAR — "The async standup playbook: how 14 distributed teams dropped the 9 AM call"
Keyword: async standup (~1,900/mo) · Intent: informational, late-stage
Gap in current top results: none give a template by team size; all assume 5–8 people.
H2s: Why the sync standup breaks past 3 time zones / The 3 formats by team size / Slack + Notion templates / What to do when nobody posts / Daily vs weekly / Tools compared honestly

Supporting articles
1. "Async standup template (Slack and Notion versions)" — async standup template (~720) · transactional · links to H2 #3
2. "Why your async standup is being ignored — and the 3-line fix" — async standup not working (~210) · informational · H2 #4
3. "Daily or weekly async standup for a 6-person team?" — daily vs weekly standup (~140) · comparison · H2 #5
4. "Async standup across 5+ time zones: what actually works" — async standup timezone (~95) · informational · H2 #1
...
Publishing order: 1, 2, 4 first (quick wins, low competition), pillar in week 3, remaining support weeks 4–6.

Edited draft

AI lessons that take 15 minutes a day. Used by 12,000 professionals in 40 countries. Start your free 5-day trial.

Change log
- "a revolutionary AI-powered learning experience" → "AI lessons that take 15 minutes a day" — "revolutionary" is a tell; 15 minutes is a number the reader can picture
- "empowering professionals worldwide to thrive" → "used by 12,000 professionals in 40 countries" — abstraction replaced with proof
- "Begin your transformative journey today" → "Start your free 5-day trial" — the actual offer is more persuasive than the metaphor
- cut "seamlessly", "cutting-edge", "unlock" — adjectives with no referent
- "trusted by teams" → [NEEDS NUMBER] — kept, but it needs a count or a name

Weakest remaining line: "40 countries" is impressive only if the reader is outside the US; consider replacing with a named company.