Catalog

Validation page — "Stop reinventing your client kickoff every Monday."

Promise bullets:
- 12 Figma templates that map to the briefs clients actually send
- A Notion brief generator: 4 questions in, a fillable scope out
- A 9-question client questionnaire that ends the "can you just tweak this?" loop

Objection handler: "Not a course. Not a community. Just the four files you wish someone had given you in year one."
CTA: "Pre-order for $49 — ships in 14 days. Refund if you don't use it."

Red team (as an investor who watched ten of these fail): the failure mode you are underestimating is not demand, it is the second purchase. Templates sell once; the Notion generator is the only piece with a reason to come back. Measure: of the first 50 buyers, how many open the generator twice in 30 days. If under 20%, the next product is a generator, not more templates.

Milestone 1 — validation page live · acceptance: 25 pre-orders in 7 days from $100 of ads and 20 DMs.