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Style anchor locked: cream #F6F1E7 background, royal blue #1E40AF primary, coral #F26B5B accent, soft diffused window light from the left, rule of thirds, calm, subtle 35mm grain, matte. --sref https://…/anchor.png --sw 200.

Result library after one session (8 prompts queued, same anchor):
- hero-01 (16:9): founder at standing desk, headline space right — usable
- hero-02 (16:9): two colleagues, window behind — light blown out, rerun with "window to the left"
- social-01…04 (4:5): four learners in four rooms, same cream and blue — all usable as a set
- og-bg-01 (1.91:1): abstract blue and coral blocks on cream — usable
- character-01 (1:1): the recurring founder character, front-facing — becomes the --cref portrait

Fix pass: hero-01 has a six-fingered hand on the mug. Vary Region on the hand only with "hand holding a ceramic mug, five fingers, natural grip". Upscale Subtle. Ship.
Prompt packImagesPro
  • Midjourney
Design

Midjourney Brand Visual System

Ten prompts from moodboard to style anchor, hero, social series, product shots and a fix pass.

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/imagine a founder reading a printout at a standing desk in a bright studio apartment, premium editorial photography, colour palette warm cream #F6F1E7 with royal blue #1E40AF and coral #F26B5B accents, soft diffused window light from the left, rule-of-thirds composition with negative space on the right, mood calm and focused, subtle 35mm film grain and matte finish, no readable text, no logos, no watermark --ar 16:9 --s 150 --c 10 --v 7

Result (four-grid): all four images share the cream room, the blue accent on a notebook or chair, and the same soft left light; the subject's pose varies. Image 2 has the cleanest right-side negative space — upscale it, then run the same style line with a new subject for the next asset.
PromptImagesPro
  • Midjourney
Design

Midjourney Brand Style Lock

A five-part style line — palette, light, composition, mood, texture — so every image reads as one brand.

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Run 1 — "editorial minimal to swiss grid": 4 studies, mostly type-led layouts on cream, one with a single coral block. Keep #2.
Run 2 — "bold gradient to organic blob": 4 studies, loud and warm; #3 reads premium, #1 and #4 read like a crypto site. Keep #3.
Run 3 — "monochrome photo to dual-tone coral + blue": #2 and #4 both strong; #4 has a human figure, which the brief wants. Keep #4.
Run 4 — "brutalist to soft 3D": nothing on-brief; the 3D ones drift corporate. Keep none.
Run 5 — "magazine collage to clean product UI": #1 is the most distinct thing in the set. Keep #1.

Gut cut: 20 → 8. Brief cut (premium + human): 8 → 4. Coverage cut (meaningfully different): 4 → 3.

Directions to present:
A. Type-led cream with one coral block (Run 1 #2)
B. Dual-tone editorial photo with a figure (Run 3 #4)
C. Collage with torn-paper edges (Run 5 #1)
Move all three into Figma; start high fidelity on B.
PromptImagesPro
  • Midjourney
Design

Twenty Direction Studies in Thirty Minutes

Explore the brief's style range in five runs, then curate to three distinct directions for the client.

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/imagine a 30-something founder in a sunlit home office, editorial photography, warm golden-hour window light from behind and to the right, shallow depth of field, quietly confident expression, candid moment not posed, subject placed on the left third with clean negative space on the right for a headline, muted cream and royal-blue tones, slight film grain, no text, no logos --ar 16:9 --s 150 --c 10 --v 7

Four-grid read: image 1 and 3 have the subject centred (discard); image 2 has the cleanest right-side space and the light wraps the face without blowing out; image 4 is a near-duplicate of 2 with a busier background. Upscale 2 (Subtle). If the hand on the mug is off, Vary Region the hand only; do not reroll.
PromptImagesFree
  • Midjourney
Design

Editorial Landing-Page Hero

A candid, magazine-feel hero image with the subject on the left third and clean space for your headline.

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