Catalog

VOICE OF CUSTOMER — GrowNest (30 reviews, App Store, 3 competing apps)

Top 5 pains
1. "it was fine in the shop and now it's dropping leaves" (11)
2. "I can't tell if I'm overwatering or underwatering" (9)
3. "every blog says something different" (7)
4. "the reminders nag me but never tell me why" (5)
5. "I've killed three of these already" (4) — EARLY SIGNAL: one reviewer, "I'd honestly given up on plants"

Top 5 dream outcomes
1. "finally know what's wrong before it's too late" (8)
2. "it just told me: less water, more light. done." (6)
3. "my monstera actually grew a new leaf" (5)
...
Recurring words: dropping, yellowing, overwatering, "no idea", nag, finally, survive, confident, "too late", simple
Words to avoid: ecosystem, curated, holistic, "plant parent", elevate

Weekly briefing — AI search and research tools, 29 Apr – 6 May

1. ChatGPT Deep Research extended to 30-minute runs with export (OpenAI release notes, 2 May) — Why: your "research faster" lesson shows a 5-minute run; the screenshots are stale. Do: re-capture by Friday.
2. Perplexity Spaces adds shared instructions for teams (Perplexity blog, 30 Apr) — Why: your team-research module assumes personal Spaces. Do: a one-paragraph update.
3. Google AI Mode expands to 12 countries incl. DE and ES (Google blog, 1 May) — Why: 40% of your traffic is DE/ES; organic click-through will move. Do: watch Search Console for two weeks.
4. Anthropic raises Claude file limits (Anthropic docs, 3 May) — Why: your "upload 400 pages" lesson can cite a bigger number. Do: nothing yet.
5. Perplexity reported raising at $18B (The Information, 5 May) — unverified, single source — affects nothing you ship.

Safe to ignore: the "AI search is dead" essay — opinion, no data.
Quiet item: AI Mode ad formats mentioned in a Google developer note (4 May) — if ads enter AI answers, your CAC assumptions change in Q3.