About this prompt
Cold Email Built on a Trigger Event
Every prospect now receives the same "I noticed you just raised" email from twelve reps using the same template. The only opener that still gets read is one that could not have been sent to anyone else. This prompt enforces that: the email opens on a trigger event you supply, bridges to the problem that event usually creates, gives one proof point with a number, and ends with a closed question — four lines, under 80 words, no "quick call".
How to use. Do the research first: find one real event from the last 90 days for the account (a hiring spree, a product launch, an executive post, a funding round, a pricing change). Fill in the prospect, the trigger, your offer in one plain sentence and a proof point with a number. The prompt also gives you a backup first line in case the trigger is stale by send time.
What to change. If your buyers respond to peer proof, swap the proof line for "a named customer in their industry". For a warmer tone, loosen the reading-level rule. Keep the ban list; every item on it is a tell.
Not a fit. Unresearched lists — if you cannot name a trigger, do not send the email — and inbound or referral replies, which need a different structure.





