About this prompt pack
Landing Page Copy Kit
Product-first pages describe features to nobody. Reader-first pages open with the reader's problem in the reader's words, show proof before they ask, and answer the objection they already have. This kit is the process behind the second kind of page, as ten prompts you run in order: a voice-of-customer brief from real reviews, three one-line promise variants, ten hero headlines that each change one lever, the sub-headline and CTA, then one prompt per section — problem, how it works, proof, objections as FAQ, pricing — and a final assembly prompt that puts it together and runs a 90-second skim test.
How to use. Follow INDEX.md. Run 01 first and paste its output at the top of every later prompt; it is what keeps the page in the reader's language. Pick a promise from 02 before writing a single headline. Each section prompt produces one section, and each section must do exactly one job — the prompts say which. Assemble with 10, read the skim test, fix what it flags.
What to change. For a pre-launch validation page, run 01, 02, 03 and 09 only and ship. For B2B, swap "reviews" for call transcripts in 01 and change the proof section to a named-customer case. For a pricing-page rebuild, run 08 and 09 alone.
Not a fit. Multi-page marketing sites with heavy navigation, and products with no proof yet — ship the validation page first.





