About this prompt
PAS Hooks in the Reader's Words
Problem–Agitate–Solve is the oldest hook structure in direct response, and most AI output of it fails for one reason: the product shows up in line one. This prompt forces the reader first. It names the problem in words the reader would text to a friend, makes the consequence vivid using an angle you choose, and only hints at a way out — the product earns its place later on the page.
How to use. Fill in a specific reader (a situation, not a demographic), the agitation angle, the product that must stay hidden, the word limit, the tone and the placement. Run it after you have a voice-of-customer brief if you have one; paste the brief above the prompt and the hooks get noticeably sharper. You get ten hooks with forced variety across four opening devices, plus a recommendation for cold traffic and for warm email.
What to change. Drop {{max_words}} to 9 for ad headlines, raise it to 20 for email first lines. Replace the device mix (3/3/2/2) if you already know scene-setting does not work for your audience. Add "no second person" if you write in a brand that avoids "you".
Not a fit. Awareness copy without a defined reader, and anything that makes medical or financial claims — this prompt optimises for sharpness, not for compliance.





