Catalog

HERO HEADLINE VARIANTS — current: "Smart plant care, powered by AI"

1. Pain framing — "Your fiddle leaf is not dying. It is asking for one thing." (lever: pain)
2. After-state — "Know what your plant needs before the next leaf drops." (lever: outcome)
3. Specificity — "Diagnose yellow leaves in 2 minutes from one photo." (lever: specificity)
4. Contrast — "Every blog says something different. Your plant says one thing." (lever: pain)
5. Number — "4 days. That is how long you have after the first leaf drops." (lever: specificity)
6. Confession — "We built this after killing nine plants in one apartment." (lever: proof)
7. Command — "Stop watering on a schedule. Start reading the leaves." (lever: after-state)
8. Reader quote — "I did not do anything wrong — I just was not told." (lever: voice)
9. Question-free curiosity — "The third thing nobody mentions about overwatering." (lever: specificity)
10. Promise — "Your next plant survives. This one might too." (lever: outcome)

Test first: #2 against #3 — same lever family, different specificity; the winner tells you whether the audience wants reassurance or precision.

Integrations

Auth — DONE. Supabase magic link; /app and /history require a session; /login and / are public.
Database — DONE. users(id, email, plan, trial_ends_at), courses(id, title), progress(id, user_id, course_id, lesson_no, completed_at). RLS: users read/write only rows where user_id = auth.uid().
Payments — NEEDS KEY. Stripe Checkout, $49/month, 5-day trial. Webhook /api/stripe/webhook verifies the signature with STRIPE_WEBHOOK_SECRET before any write. checkout.session.completed → users.plan = "pro"; invoice.payment_failed → plan = "past_due"; customer.subscription.deleted → plan = "free".
Email — NEEDS KEY. Resend: welcome on sign-up ("You're in — here's day 1"); trial-ending 2 days before trial_ends_at ("Your trial ends Thursday").

Source of truth for "paid": users.plan, written only by the webhook. The client never sets it.

Secrets expected in the environment panel: SUPABASE_URL, SUPABASE_ANON_KEY, SUPABASE_SERVICE_ROLE_KEY (server only), STRIPE_SECRET_KEY, STRIPE_WEBHOOK_SECRET, RESEND_API_KEY.

Test before going live:
1. Sign up with a fresh email → magic link arrives → /app loads → one row in users with plan = "free".
2. Stripe test card 4242… → return to /app → plan = "pro" within 5 seconds → welcome email received.
3. Fire a test `customer.subscription.deleted` from the Stripe dashboard → plan = "free".

Built. Here is what exists now:

- /today — the screen learners live on: today's lesson card, a 7-day streak strip, and a trial banner counting down from 5 days with one coral "Keep my streak" button that routes to /upgrade.
- /login — magic-link sign-in by email, no password.
- /settings — sign-out only.

Data model (created before UI, as asked):
users(id, email, created_at, trial_ends_at, plan)
lessons(id, day_number, title, duration_min)
completions(id, user_id, lesson_id, completed_at)
Streak is computed from completions, not stored.

Assumptions: one lesson per day; streak resets after a missed day; trial length fixed at 5 days.
Left out on purpose: analytics, onboarding tour, dark mode, admin.
One question before the next screen: should a learner on day 6 with no plan still see today's lesson, or only the upgrade page?

Done — one change.

Files changed:
- src/pages/Pricing.tsx — added a Monthly / Yearly segmented toggle above the plan cards; yearly shows the discounted price and a "save 20%" tag
- src/lib/pricing.ts — added `yearlyPrice(monthly)`; no other exports touched

Outside the pricing page: nothing. Layout, colour tokens, routes and the dashboard are untouched. I did not reformat Pricing.tsx beyond the inserted block.

Acceptance: toggle defaults to Monthly; switching shows $190/yr under the Pro plan instead of $19/mo, and the tag appears. Verified in preview.

Revert: delete the toggle block in Pricing.tsx (lines 41–58) and the `yearlyPrice` helper.