
'Things I'd never go back to' UGC list
“Things I'll never go back to after finding this app.”
Our remake for Mellow Mate, a fictional brand. Names, reviews and numbers are illustrative; the original pattern is not reproduced. Built as HTML and rendered to PNG, so every word is editable.
“POV: you finally fixed your 3pm crash.”
UGC ads win or lose in the first two seconds. This remake shows the structure as a storyboard: hook caption, the 'problem' beat, the reveal. It's the brief you hand a creator, not the video itself.
Fill in the [BRACKETS], then run it.
Product: [PRODUCT]. Moment of pain: [WHEN / WHERE]. Audience: [WHO]. Write a 9-second UGC script in 3 beats: 1. Hook caption (on screen 0–2s), starting with 'POV:' or 'Me when', max 8 words. 2. Turn caption (2–5s): the product appears, max 8 words. 3. After caption (5–9s): the new normal, max 8 words. For each beat give: caption, what the creator does on camera, and the voiceover line if any. Then give 9 alternative hook captions from different angles (time, money, social, identity).
Square storyboard image for a UGC ad: three vertical phone frames side by side with thick black bezels, each a soft gradient scene (dusty office afternoon, warm kitchen, bright desk), a white caption sticker in the middle in bold sans-serif ('POV: it's 3:04pm', 'swapped coffee #3 for this', 'emails done by 4:30'), a story progress bar at top and a creator handle. Heading above: 'POV: you finally fixed your 3pm crash'. Clean, illustrative, no real people.Keeps captions in a creator's natural voice so UGC doesn't read like ad copy.
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