Listicle
Food & drinkSales
'5 reasons' product listicle
“5 reasons 40,000 fridges switched to our oat creamer.”
Free library
Ads that worked
30 ad formats that keep showing up in the feeds of fast-growing brands. Each entry breaks down why the format works, shows our own remake as a 1080×1350 and 1080×1080 PNG, and gives you the prompts to make yours in ChatGPT, Claude, GPT Image or Midjourney.
We don't host other brands' ads. Every remake is made for a fictional brand or for Risemi; each entry links to live examples of the pattern in Meta Ad Library.
Format
Niche
Goal
30 ads
Native news article
EducationLeads
'Don't say we didn't warn you' warning article
“DON'T SAY WE DIDN'T WARN YOU: the jobs AI changes first.”
Logo / tool grid
EducationSales
'Final call' tool grid with a struck-out price
“FINAL CALL: 12 AI tools in 12 days, $20, offer ends tonight.”
UGC hook
Consumer appsApp installs
'Things I'd never go back to' UGC list
“Things I'll never go back to after finding this app.”
Chat / iMessage
Consumer appsApp installs
'Wait, since when…' DM ad
“'wait since when do you speak spanish??'”
Text only
EducationSales
'We're saying goodbye' text-only deadline
“WE'RE SAYING GOODBYE to the $20 price.”
Logo / tool grid
B2B SaaSAwareness
'Works with what you already use' integrations grid
“Works with the 12 tools you already pay for.”
28-day calendar
FitnessApp installs
28-day habit calendar for a fitness app
“Stiff back at 40? 28 days, 10 minutes, one move a day.”
Review screenshot
Consumer appsApp installs
App Store review stack
“4.8 from 12,400 ratings. 'I journal now. Me. Daily.'”
Big number
FinanceApp installs
Average saving stat (consumer finance)
“$1,284: what people find in forgotten subscriptions in year one.”
Before / after
B2B SaaSSales
Before/after numbers for a SaaS tool
“2,431 unread → 0. Same inbox, one Tuesday.”
Before / after
BeautySales
Before/after without photos (skincare)
“Week 1: 31% hydration. Week 6: 68%. Measured, not filtered.”
Comparison table
Apparel & groomingSales
Cost-per-month comparison (D2C vs the big brand)
“Same shave. $9 a month instead of $27.”
Coupon
Food & drinkSales
Coupon ticket for a first order
“Your first box is 60% off. Code SPRIG60.”
Feature checklist
B2B SaaSSales
Feature checklist with a price
“Everything a one-person business needs online. $12.”
Founder letter
Apparel & groomingRetargeting
Founder letter about a price change
“Why we're raising our price by $4.”
Tweet screenshot
B2B SaaSAwareness
Founder tweet screenshot
“We deleted 3 internal docs and replaced them with one prompt.”
Sticky note
Agencies & servicesAwareness
Handwritten sticky note
“Stop rewriting the same cold email 40 times.”
Chat / iMessage
Home & giftsSales
iMessage conversation ad
“'did you get mum anything yet??' 'no. panicking.'”
Native news article
FinanceLeads
Native news-article ad
“Why freelancers are quietly changing how they pay quarterly taxes.”
Notes app
CreatorsLeads
Notes-app screenshot
“my content system (the one I actually use)”
Big number
B2B SaaSLeads
One big number (B2B)
“11 hours. That's what your team spends in meetings it doesn't need to remember.”
Text only
Home & giftsRetargeting
Plain-text cart reminder
“You left 2 things in your cart. We left the price the same.”
UGC hook
Food & drinkSales
POV hook storyboard (UGC)
“POV: you finally fixed your 3pm crash.”
Quiet product shot
Food & drinkRetargeting
Quiet retargeting shot
“Still thinking about it? So are we.”
Review screenshot
PetsSales
Single hero review for a D2C product
“'My picky dog actually finishes the bowl now.'”
Listicle
EducationLeads
The 'won't be replaced' listicle
“9 prompts that do your Monday before your first coffee.”
28-day calendar
EducationLeads
The 28-day profession calendar
“MARKETING MANAGER: your 28-day AI challenge, one small task a day.”
Quiet product shot
BeautyAwareness
The quiet product shot
“Nothing else.”
Comparison table
FinanceSales
Three-way comparison table (SaaS vs DIY vs hire)
“Your bookkeeping, three ways. One costs $19.”
Browse by format
- 28-day calendar ad examplesA month laid out as a grid with one small task per day. It turns a vague promise into a plan the viewer can check day by day, and swapping the headline makes one template speak to many audiences.
- Listicle ad examplesA numbered list under a strong headline. Each item is a mini-hook, the format reads like editorial content, and it lets you say five or nine things without the ad feeling crowded.
- Logo / tool grid ad examplesA grid of tiles (tools, integrations, days of a course) under one framing line. The tiles do the selling: viewers count and recognise rather than read promises.
- Before / after ad examplesTwo mirrored panels: the old state greyed and struck out, the new state bright. Contrast is processed before reading, so the improvement lands instantly, even without photos.
- UGC hook ad examplesCreator-style video where the first two seconds decide everything. These entries show the structure as a storyboard: hook caption, turn, payoff, written to work with the sound off.
- Review screenshot ad examplesCustomer reviews laid out like a store widget, with the most persuasive words highlighted. Buyers trust the layout because it's where they look for proof anyway.
- Comparison table ad examplesA table of ticks and crosses against the alternatives buyers really use. It anchors your price against something bigger and answers objections row by row.
- Quiet product shot ad examplesOne object, a lot of empty space, a line of three or four words. In a feed full of shouting, restraint stands out and signals confidence and price.
- Native news article ad examplesA creative dressed as a newspaper clipping, with masthead, headline, dek and columns. Editorial layout lowers ad defences and pre-qualifies the people who read it.
- Notes app ad examplesA screenshot that looks like someone's phone notes: lowercase, ticked boxes, one highlighted line. It reads as private and real, which is the opposite of an ad.
- Tweet screenshot ad examplesA builder's post with its metrics, placed on a brand colour. First-person advice from a person carries more weight than a polished claim from a company.
- Chat / iMessage ad examplesA text thread between friends that acts out the problem and lands on the product. Dialogue does the storytelling and the recommendation comes from a friend.
- Big number ad examplesOne giant number, a line of context and a visible source. It's the fastest message possible, and numbers travel: people repeat them long after the ad.
- Text only ad examplesNo image, just a statement on a solid colour. It looks like an announcement, costs nothing to make and can be refreshed every week.
- Feature checklist ad examplesA stack of ticked outcomes closed by one price. Each tick is a small yes before the price appears, which makes the price feel small.
- Sticky note ad examplesA handwritten note taped to a surface. It reads as a reminder to self, so advice-led copy feels personal, and the lo-fi texture slows the scroll.
- Founder letter ad examplesA typed, signed letter explaining a decision openly: a price rise, a delay, a change. Transparency is rare in ads, so it stands out and builds trust.
- Coupon ad examplesA ticket-shaped offer with a code and fine print. The shape says 'deal' before anyone reads, and the code gives the viewer something to claim.