Three-way comparison table (SaaS vs DIY vs hire)

“Your bookkeeping, three ways. One costs $19.”

Instead of 'us vs a competitor', the table compares the product with the two things buyers actually do now: do it themselves, or hire someone. It reframes the price against a salary instead of against other software.

Why it works

• Comparing with the real alternatives (spreadsheet, accountant) avoids naming competitors and anchors price against a much bigger number.
• Ticks and crosses are processed in a glance; the viewer doesn't have to read every row.
• The highlighted column guides the eye down a winning path.
• Rows are objections in disguise: time, accuracy, tax deadlines, cost.

How to adapt it

1. 1.Pick columns the buyer actually considers, from sales calls or a one-question survey.
2. 2.Be fair in the rows: if the accountant wins on one, show it. Honest tables convert better.
3. 3.Keep rows to 5–7; more becomes a spec sheet.

Prompts to remake it

Fill in the [BRACKETS], then run it.

Product: [PRODUCT] at [PRICE]. The 2 alternatives buyers really use: [ALT 1], [ALT 2]. Their typical costs: [COSTS].

Write a comparison-table ad:
- Headline (max 8 words), key phrase in [[ ]].
- Sub-line (max 12 words).
- Columns: product, alt 1, alt 2.
- 6 rows: label + value per column, using true/false for ticks or a short value. Include one row where an alternative honestly wins.
- CTA (max 4 words).
Return JSON {headline, sub, columns, rows, cta}.

4:5 fintech comparison ad, white background, bold black headline 'Your bookkeeping, three ways.' with 'three ways' in teal. A clean table with three columns; the first column header is a solid teal rounded tab, its cells lightly tinted. Rows with green ✓ and red ✕ marks and short values like '$19/mo', '$400/mo', '6 h/month'. Wordmark bottom-left, black pill CTA bottom-right. Crisp, professional.