Cost-per-month comparison (D2C vs the big brand)

“Same shave. $9 a month instead of $27.”

Subscription D2C brands compare the yearly or monthly cost with 'the big brand at the drugstore'. The table makes the saving concrete and lets the product's quality rows sit next to the price row.

Why it works

• A price difference shown as a monthly number is easier to feel than a percentage.
• 'The drugstore brand' is a generic villain, so no trademark is used and every viewer knows who it means.
• Quality rows (blades, handle, delivery) answer 'cheaper means worse?' in the same glance.
• It works as retargeting for people who visited but felt the price was high.

How to adapt it

1. 1.Use a real, verifiable average price for the alternative and date it.
2. 2.Lead with the saving row, end with a convenience row.
3. 3.Avoid naming competitors unless legal has signed off on comparative claims.

Prompts to remake it

Fill in the [BRACKETS], then run it.

Product: [SUBSCRIPTION PRODUCT] at [PRICE/MONTH]. Generic alternative: [DESCRIPTION] at [VERIFIED AVG PRICE].

Write a 2-column comparison ad:
- Headline (max 8 words) stating the monthly saving; key phrase in [[ ]].
- Sub-line with the yearly saving.
- 5 rows: price, 3 quality rows, 1 convenience row (true/false or short values).
- CTA (max 4 words).
Do not name competitor brands.

Square D2C ad, deep navy background with off-white text, bold headline 'Same shave. $9 a month.' with '$9' in bright orange. A two-column table: left column header a solid orange rounded tab 'Keel', right 'Drugstore brand'. Rows with ✓/✕ and short values. Wordmark and cream pill CTA at the bottom. Modern, high contrast.