
Comparison table
Apparel & groomingSales
Cost-per-month comparison (D2C vs the big brand)
“Same shave. $9 a month instead of $27.”
A table of ticks and crosses against the alternatives buyers really use. It anchors your price against something bigger and answers objections row by row.

“Same shave. $9 a month instead of $27.”

“Your bookkeeping, three ways. One costs $19.”