4:5 · 1080×1350PNG ↓

1:1 · 1080×1080PNG ↓

Our remake for Woolfare, a fictional brand. Names, reviews and numbers are illustrative; the original pattern is not reproduced. Built as HTML and rendered to PNG, so every word is editable.

Founder letterApparel & groomingRetargeting

Founder letter about a price change

“Why we're raising our price by $4.”

A typed letter on paper with a signature, explaining a decision openly. Founder-led brands use it for price rises, delays and recalls, turning bad news into a trust moment and a reason to buy now.

Why it works

Transparency is rare in ads, so an honest explanation stands out and builds trust.
A price rise announced in advance creates urgency without fake countdowns.
A letter format signals a human decision-maker behind the brand.
It pre-empts complaints by explaining the 'why' before customers ask.

How to adapt it

1.Give the real reason with a real number (cost of wool rose 22%).
2.Say what you didn't do (cut quality, move factories) as well as what you did.
3.End with a fair, dated option for existing fans.

Seen in: founder-led apparel, food and craft brands. See live examples in Meta Ad Library ↗

Prompts to remake it

Fill in the [BRACKETS], then run it.

Copy prompt · ChatGPT / Claude

Brand: [BRAND]. Decision: [PRICE RISE / DELAY / CHANGE]. Real reason with numbers: [REASON]. What you refused to do instead: [ALTERNATIVES]. Offer for existing customers: [OFFER + DATE].

Write a founder letter ad: headline (max 8 words) stating the decision plainly, key phrase in [[ ]]; 4 short paragraphs (max 40 words each): the decision, the real reason, what you didn't do, the fair option; a first-name signature and role. Warm, direct, no corporate phrasing.

Open in ChatGPT ↗Open in Claude ↗

Image prompt · GPT Image / Midjourney

4:5 image of a typed letter on warm off-white paper lying on a light oatmeal-coloured background, a monospace letterhead row with brand name and date, a serif headline 'Why we're raising our price by $4.' with '$4' in italic rust colour, four short paragraphs in a classic serif font with one phrase highlighted, and a handwritten rust-coloured signature at the bottom. Soft shadow, realistic paper.

Go further

Bad News Email That Leads With the Plan

Writes the same news as a customer email that leads with the plan instead of the apology.

View in catalog

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