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Remake of a 28-day calendar ad: the headline MARKETING MANAGER above a 4×7 grid of daily AI tasks for the fictional brand Upwise.
4:5 · 1080×1350PNG ↓
Remake of a 28-day calendar ad: the headline MARKETING MANAGER above a 4×7 grid of daily AI tasks for the fictional brand Upwise. Square version.
1:1 · 1080×1080PNG ↓

Our remake for Upwise, a fictional brand. Names, reviews and numbers are illustrative; the original pattern is not reproduced. Built as HTML and rendered to PNG, so every word is editable.

28-day calendarEducationLeads

The 28-day profession calendar

“MARKETING MANAGER: your 28-day AI challenge, one small task a day.”

A full month laid out as a grid, headed by the viewer's job title. The ad swaps only the profession and the 28 tasks, so one template becomes dozens of variants that each speak to one audience. It is the most-duplicated static in AI-upskilling apps.

Why it works

  • The job title in giant type is a filter: a marketer stops scrolling because the ad literally names them.
  • 28 tiny tasks make the promise concrete. The reader can check Day 3 and judge whether it is doable, which a vague 'learn AI' never allows.
  • A grid reads as a plan rather than an ad, so it borrows the trust of a calendar.
  • The footer kills the two main objections ('no coding, no math') in one line.
  • No price on the creative: the job of the ad is the click, the price lives in the funnel.

How to adapt it

  1. 1.List the 5–10 job titles in your audience and write 28 tasks for each one.
  2. 2.Keep task length under five words so the grid stays legible on a phone.
  3. 3.Colour every seventh day as a 'milestone' so the eye has places to land.
Seen in: AI-upskilling and online course apps. See live examples in Meta Ad Library ↗

Prompts to remake it

Fill in the [BRACKETS], then run it.

Copy prompt · ChatGPT / Claude
You are a direct-response copywriter. Product: [PRODUCT, e.g. a 28-day AI course]. Audience job title: [JOB TITLE].

Write a 28-day calendar ad:
1. A kicker of max 5 words (e.g. 'Your 28-day AI challenge').
2. The job title as the headline, unchanged.
3. One sub-line promising a specific outcome for that job in 28 days (max 12 words).
4. 28 day-tasks, max 5 words each, concrete and specific to the job, ordered from easiest to hardest. Days 7, 14, 21 and 28 are milestones: make them a visible deliverable.
5. A footer of two short lines that removes the two biggest objections of this audience.
6. A CTA of max 4 words, no price.

Return as JSON: {kicker, headline, sub, days[28], footer, cta}. Then give 4 more job titles from the same audience with one-line subs.
Open in ChatGPT ↗Open in Claude ↗
Image prompt · GPT Image / Midjourney
Vertical 4:5 social ad, flat graphic design, warm off-white background. Top: small red uppercase kicker 'YOUR 28-DAY AI CHALLENGE', then a huge black condensed headline 'MARKETING MANAGER'. Below: a calendar grid of 4 rows × 7 columns, thick black rounded cell borders, each cell labelled 'Day N' with a two-to-four-word task in small sans-serif; every seventh cell filled solid red with white text. Bottom-left two bold lines 'No coding. No math. Starting from zero.', bottom-right a black pill button 'Start your 28 days →'. Crisp, legible typography, no photos, no logos.
Go further
28-Day Content Calendar System

Generates the 28 daily items for any audience in one pass, the slow part of this format.

View in catalog
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