Founder tweet screenshot

“We deleted 3 internal docs and replaced them with one prompt.”

A screenshot of a post with its numbers, placed on a solid brand background. B2B and dev-tool brands use it because a candid post from a builder carries more weight than a polished claim from a company.

Why it works

• First-person voice from a builder feels like advice, not advertising.
• Visible likes and bookmarks are social proof built into the creative.
• Line breaks and a short list make it readable at feed speed.
• It recycles content that already proved itself organically, which de-risks the ad spend.

How to adapt it

1. 1.Only use a real post from your own team, with real numbers, and get the author's OK.
2. 2.Pick posts that teach something; 'we launched' posts make weak ads.
3. 3.Crop out unrelated replies and keep the timestamp.

Prompts to remake it

Fill in the [BRACKETS], then run it.

Product: [PRODUCT]. A real lesson your team learned: [LESSON] with a real number: [NUMBER].

Write 5 founder-style posts (max 280 characters each) for a tweet-screenshot ad. Format: one hook line, a blank line, 3 short lines (can be a mini list), one closing line. First person, plain words, no hashtags, no emojis except one optional ↓. Mark the most quotable phrase in each with [[ ]]. Then pick the best and say why.

Square ad: a white social-media post card with rounded corners and soft shadow centred on a solid violet background. The card shows a round avatar with initials, a name and @handle, a short multi-line post in a clean sans-serif with one phrase in violet, a timestamp, and a row of metrics (Reposts, Likes, Bookmarks). Below the card, a small white wordmark. Generic UI, no platform logo.