Feature checklist with a price

“Everything a one-person business needs online. $12.”

A stack of ticked features under a value headline, closed by one price. It answers 'what do I get' completely, which is what bottom-of-funnel buyers want, and makes the price look small by stacking value above it.

Why it works

• Ticks create momentum: each one is a small yes before the price appears.
• Value stacking makes one low price feel like many things for the cost of one.
• It replaces three separate tools in the viewer's head, which is the real pitch.
• Easy to A/B: swap the order, the headline or the price framing.

How to adapt it

1. 1.List outcomes, not features: 'Take payments' beats 'Stripe integration'.
2. 2.Put the feature people pay competitors most for in position 1 or 2.
3. 3.Keep it to 6–8 ticks; beyond that it reads as a spec sheet.

Prompts to remake it

Fill in the [BRACKETS], then run it.

Product: [PRODUCT] at [PRICE]. Features: [LIST]. Tools it replaces: [LIST].

Write a checklist ad:
- Headline (max 9 words) promising completeness for a specific buyer; key phrase in [[ ]].
- Sub-line (max 12 words) naming what it replaces.
- 8 ticks, each an outcome in max 6 words, strongest first.
- Price and 'per' line.
- CTA (max 4 words).
Then reorder the list for 2 other buyer types.

4:5 SaaS ad, off-white background, heavy black headline 'Everything a one-person business needs online.' with 'one-person business' in cobalt blue, a grey sub-line, eight rows each with a cobalt rounded-square checkbox with a white tick and bold short text, then a big '$12' with '/month, all of it', a wordmark and black pill CTA. Clean and confident.