One big number (B2B)

“11 hours. That's what your team spends in meetings it doesn't need to remember.”

A single giant number dominates the frame, with a line of context and a visible source. B2B advertisers use it because a number travels: it's repeated in Slack threads and decks long after the ad.

Why it works

• One number is the fastest possible message: it's understood before the viewer decides to read.
• A specific number with a source line feels like research, not marketing.
• It hands a champion inside the company the argument they need to bring to their boss.
• Big type survives tiny placements (stories, right column, mobile feed).

How to adapt it

1. 1.Use your own data (a customer survey, product analytics) and cite it on the creative.
2. 2.Express the number in the unit the buyer budgets: hours, dollars, headcount.
3. 3.Test the same number framed as loss ('lost') vs gain ('back').

Prompts to remake it

Fill in the [BRACKETS], then run it.

Product: [B2B PRODUCT]. Your data point: [NUMBER + UNIT + SOURCE]. Buyer: [ROLE].

Write a stat-callout ad:
- Kicker (max 5 words).
- The number alone.
- Unit line (max 8 words), key phrase in [[ ]].
- Context (max 22 words) that makes the number personal to the buyer's team.
- Source line (methodology in one line).
- CTA (max 4 words).
Then give a loss-framed and a gain-framed version.

4:5 B2B ad on a near-black background, small uppercase grey kicker 'FOR A 6-PERSON TEAM', an enormous lime-green condensed number '11', a bold white line 'hours a week, back.', a short grey context sentence, a thin rule with a small source note, and at the bottom a wordmark and a lime pill CTA 'See your number'. Minimal, bold, editorial.