Before/after numbers for a SaaS tool

“2,431 unread → 0. Same inbox, one Tuesday.”

Split panels, the 'before' struck out and greyed, the 'after' bright. SaaS doesn't have a face or a body to transform, so the transformation is a number the viewer recognises from their own screen.

Why it works

• Contrast is processed before reading: the eye sees grey vs bright and understands 'improvement' instantly.
• A specific, slightly odd number (2,431) feels observed, not invented.
• The bullets name the feelings, not the features ('dreading Monday' vs 'Monday is quiet').
• The format works for any measurable state: inbox count, hours, spend, errors.

How to adapt it

1. 1.Pick the metric your user already looks at daily; don't introduce a new one.
2. 2.Keep both sides parallel: three bullets each, mirrored.
3. 3.Make sure the 'after' is typical, not best-case: say 'in a typical week' if needed.

Prompts to remake it

Fill in the [BRACKETS], then run it.

Product: [SAAS]. The daily metric your user sees: [METRIC]. Typical before value: [X]. Typical after value: [Y].

Write a before/after split ad:
- Headline (max 8 words) with both numbers; key phrase in [[ ]].
- BEFORE panel: big number, 4-word caption, 3 bullets naming feelings/costs.
- AFTER panel: big number, 4-word caption, 3 mirrored bullets.
- CTA (max 4 words).
Return JSON {headline, before{label,big,caption,points}, after{...}, cta}. Keep it honest: describe a typical result.

4:5 SaaS before/after ad, white background, bold black headline '2,431 unread → 0' with arrow. Two side-by-side rounded panels: left pale grey labelled 'BEFORE' with a huge struck-through '2,431' and three ✕ bullets; right electric blue labelled 'AFTER' with a huge white '0' and three ✓ bullets. Wordmark bottom-left, blue pill CTA bottom-right. Flat, modern, legible.