Before/after without photos (skincare)

“Week 1: 31% hydration. Week 6: 68%. Measured, not filtered.”

Before/after photos in beauty attract policy reviews and scepticism. This variant replaces the faces with the measurements, which reads as more honest and passes review more easily.

Why it works

• Platforms restrict before/after body imagery; numbers avoid that problem altogether.
• 'Measured, not filtered' turns the viewer's scepticism about beauty photos into the hook.
• A timeframe (6 weeks) sets an honest expectation and reduces refunds.
• Numbers are screenshot-able: people share them in group chats more than they share faces.

How to adapt it

1. 1.Only use numbers you can back with a test; footnote the method on the landing page.
2. 2.Choose one metric the customer can feel (hydration, breakouts per week), not a lab abstraction.
3. 3.Keep the colours calm: urgency styling makes skincare claims feel less credible.

Prompts to remake it

Fill in the [BRACKETS], then run it.

Product: [SKINCARE / SUPPLEMENT]. Measured metric: [METRIC], week 1 value [X], week N value [Y], method [TEST].

Write a photo-free before/after ad:
- Headline (max 9 words) that contrasts the two values; key phrase in [[ ]].
- Before: label 'Week 1', big value, caption, 3 bullets the customer feels.
- After: label 'Week N', big value, caption, 3 mirrored bullets.
- CTA (max 4 words).
No medical or cure claims; suggest a footnote for the landing page.

4:5 skincare ad, soft blush-pink background, elegant bold headline 'Measured, not filtered.' Two rounded panels side by side: left warm grey 'WEEK 1' with large struck-through '31%' and caption 'skin hydration'; right deep rose 'WEEK 6' with large '68%'. Small ✕ and ✓ bullet lists. Calm, premium, no faces or bodies.